# Meseekna

> Meseekna measures how people actually make decisions. Real behavioral data captured through validated simulation technology — a foundation you can build on. The experts in measuring human decision-making — since 1965.

## What Meseekna does

- A 30-minute simulation places people inside consequential decisions and records each action — how they frame the problem, what information they seek, and when they commit.
- 30+ cognitive factors are measured directly from behavior, not self-report — how people weigh risk, manage tempo under pressure, and adapt strategy as conditions change.
- Every factor is validated against real-world outcomes at p<0.03 — 7× more accurate than traditional methods, across 500+ peer-reviewed publications.
- Scale: 750,000+ people measured, 30,000,000+ decisions captured.

## Why it matters for AI

AI can model what people say. It cannot model how they decide. AI runs on proxies for human judgment — Meseekna has the ground truth: decision-making measured directly from observed behavior, not inferred from text, surveys, or self-report.

## Products

- **Thinker** (for individuals) — a metacognitive coach in your macOS menu bar. As you work with AI, it reads how you are reasoning and guides your approach in real time. https://thinker.meseekna.com
- **ADR Platform** (for organizations) — a 30-minute simulation reveals how your people actually decide under pressure, so you can hire, place, and develop against how work is genuinely done. You get our expertise; you keep your data. https://adr.meseekna.com
- **The cognition layer** (coming soon) — the same model, embedded in AI systems: a validated layer of human judgment that agents and copilots build on.

## The science

Meseekna is science-first. The simulation technology was developed by scientists and first validated in the laboratory through double-blind, placebo-controlled studies. It underpins more than five hundred peer-reviewed scientific publications and has been relied on by elite decision-makers including NASA, the U.S. military, medical residency programs, consulting firms, and investment banks.

## Key pages

- [Home](https://www.meseekna.com/): the model of human decision-making.
- [Science](https://www.meseekna.com/science): research and peer-reviewed publications.
- [About](https://www.meseekna.com/about): company history and leadership.
- [Insights](https://www.meseekna.com/insights): articles and analysis.
- [Contact](https://www.meseekna.com/contact): talk to us.